Toyotas

Camry maker's fleet

Toyotas are vehicles manufactured by Toyota, the Japanese automaker.

The plural typically appears when discussing multiple cars of the brand: There were three Toyotas in the parking lot.

The name has become somewhat generic for reliable, practical vehicles: Half the cars in this town are Toyotas.

vehicles

Tacoma

Pacific Northwest port city

Echo

reliability

dependable

Worthy of trust

maintenance · resale · bulletproof · workhorse · trustworthy · economy · ownership · odometer · low-cost · efficient

manufacturing

assembly

Constructing from components

  • factoryIndustrial production facility
  • productionMaking or generating something
  • TPSTechnical three-letter abbreviation

lean · kaizen · quality · Georgetown · plants · robots · supply chain · just-in-time · workforce · exports

cultural

Japanese

Of or from Nippon

  • importObtain from overseas
  • logoCompany identifying symbol
  • badgeWorn symbol of membership

brand · dealership · fleet · rental · ubiquitous · mainstream · suburban · commuter · family car · bestseller

Opposites
brand rivalry

ToyotasFords

Vehicles from Detroit automaker

Chevrolets · Hondas · Chryslers · Hyundais · Volkswagens

reliability/quality perception

Toyotaslemons

Sour yellow citrus

Fiats · clunkers · junkers

market positioning

ToyotasFerraris

Luxury Italian sports cars

Lamborghinis · Rolls-Royces · Bentleys · Bugattis · luxury cars

Phrases
Family

Toyota

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G