Chevrolets

Detroit auto brand

Chevrolets is the plural of Chevrolet, an American automobile brand founded in 1911 and now a division of General Motors.

The name often shortens to Chevy: a parking lot full of old Chevrolets, He's owned nothing but Chevrolets his whole life.

The brand is associated with mainstream American car culture—trucks, muscle cars, and family sedans.

heritage

bowtie

Symmetrical knotted neckwear

General Motors · muscle car · classic · iconic · vintage · heritage · automotive · legacy · centennial · tradition

models

Impala

GM sedan line

Bel Air · Nova · Chevelle · Tahoe · Blazer · El Camino · Monte Carlo · Colorado · Avalanche · Caprice

culture

lowrider

Vehicle with dropped chassis

customization · hydraulics · Sunday drive · roadtrip · drive-in · Americana · nostalgia · boulevard · enthusiast · collector

ownership

dealership

Licensed retail seller

lease · maintenance · parts · service · recall · reliability · mileage · resale · fleet · test drive

Opposites
brand rivalry

ChevroletsFords

Vehicles from Detroit automaker

Mustangs · Dodges · Chryslers · Jeeps · Rams

domestic vs foreign manufacturing

ChevroletsToyotas

Japanese automaker's products

Hondas · Hyundais · Volkswagens · BMWs · Mercedes-Benzes

market positioning

ChevroletsCadillacs

Upscale American auto brand

Rolls-Royces · Bentleys · Lincolns · Ferraris · Porsches

Phrases
Family

Chevrolet

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G