Buicks

American luxury automobiles

Buicks are automobiles made by Buick, an American car brand owned by General Motors.

The name often evokes a particular era of large, comfortable sedans favored by older drivers: Your grandmother drives a Buick.

The brand has evolved but retains associations with conventional, unpretentious American cars.

classic

vintage

Quality from past eras

chrome · tailfin · Riviera · Century · Electra · hardtop · convertible · coupe · sedan · showroom

American

Detroit

Michigan automotive hub

Oldsmobile · GMC · assembly · dealership · V8 · pickup · SUV · Chevy · Ford · Chrysler

luxury

prestige

Reputation commanding admiration

refinement · upscale · elegance · sophistication · smooth · quiet · ride · leather · upholstery · portholes

models

Park Avenue

Prestigious Manhattan residential street

  • RainierWashington's dominant volcanic peak
  • crossoverGenre-blending work or transition
  • sedanEnclosed passenger car

SUV · wagon · minivan · hatchback · turbo

Opposites
GM brand hierarchy

BuicksCadillacs

Upscale American auto brand

Chevrolets · GMCs · Pontiacs · Oldsmobiles

automotive brand character

BuicksFerraris

Luxury Italian sports cars

Lamborghinis · Mustangs · Corvettes · Porsches · muscle cars

national automotive identity

BuicksToyotas

Japanese automaker's products

Hondas · Mercedes-Benzes · BMWs · Volkswagens · Fiats

Phrases
Family

Buick

Familiarity
Top 200,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G