Buick

Tri-shield badge brand

Buick is an American automobile brand, one of the oldest in continuous production.

Founded in 1903 and now a division of General Motors, Buick traditionally occupied the market between affordable Chevrolets and luxury Cadillacs.

The name sometimes appears generically for any large, comfortable American sedan: My grandmother drove a big old Buick.

American

Detroit

Michigan automotive hub

Cadillac · Pontiac · Oldsmobile · assembly · dealership · showroom · domestic · Michigan · union · flagship

heritage

Riviera

Famous Mediterranean coastline

restoration · collectible · classic · nostalgia · retro · timeless · concours · patina · preservation · antique

luxury

premium

Added cost for better

elegance · sophisticated · plush · leather · quiet · comfort · smooth · spacious · cushioned · woodgrain

models

Park Avenue

Prestigious Manhattan residential street

technology

OnStar

In-car assistance service

hybrid · electrification · navigation · touchscreen

performance

V8

Eight-cylinder engine layout

acceleration · transmission · drivetrain · turbocharged · suspension · handling · powertrain · GS

competitors

BMW

Bavarian motor works

Lincoln · Volvo · Audi · Mercedes · Toyota · Honda · Chrysler · Mazda · Hyundai · Genesis

Categories
Opposites
brand market positioning

BuickRolls-Royce

Premier British automaker

Bentley · Ferrari · Kia · Lamborghini · Hyundai

national origin

BuickToyota

Japanese car company

Honda · Volkswagen · BMW · Nissan · Mercedes-Benz

mode of transportation

Buickbicycle

Pedal-powered two-wheeler

train · plane · subway · walking · bus

Phrases
Familiarity
Top 200,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G