Buick Riviera

Classic personal luxury

The Buick Riviera was a personal luxury car produced by General Motors from 1963 to 1999, known for its distinctive styling and positioning as Buick's flagship coupe.

The name evokes the glamorous French and Italian Riviera coastlines.

My grandfather still talks about his '65 Riviera.

The 1963 model is considered a design landmark in American automotive history.

CadillacGM's upscale marque
OldsmobileFormer GM automobile division
coupeTwo-door fixed-roof car
chromeReflective metal coating
muscleContractile body tissue

cruiser · V8 · luxury · land yacht · boat · Electra · Detroit · tailfins · boat tail · velour · personal · landau · whitewalls · boulevard · Sunday driver · American · classic · sleek

Opposites

vehicle size and class

Buick Rivierasubcompact

Smallest car classification

compact car · econobox · Honda Civic · Toyota Corolla · Volkswagen Beetle

market positioning and prestige

Buick Rivieraeconomy car

Fuel-efficient, affordable vehicle

base model · fleet vehicle · penalty box

design philosophy

Buick Rivieraeconobox

Bare-bones affordable vehicle

penalty box · Ford Pinto · work truck · taxicab

Family

Buick, Riviera, river, rivers, riverine, riverside, riverbank, riverbed

Familiarity: Top 500,000
Profile: Mostly American · Concrete · Everyday, not technical · Rated G