BBB

Corporate trust nonprofit

BBB is the Better Business Bureau, a nonprofit organization that rates businesses on trustworthiness and handles consumer complaints.

A BBB rating or accreditation signals legitimacy to potential customers: Check their BBB rating before hiring them.

The abbreviation also appears in other contexts—triple-B bond ratings indicate medium credit quality.

organization

Better Business Bureau

Business ethics monitoring nonprofit

mediation · arbitration · complaints · reviews · ratings · membership · accreditation · code of conduct · business directory · local chapters

accreditation

certification

Attestation of qualification

badge · approval · credentialing · verification · qualification · legitimacy · compliance · standards · vetting · application

consumer-protection

complaints

Expressions of discontent

warnings · consumer education · reporting · redress · advocacy · buyer beware · identity theft · phishing · refund · restitution

ratings

grades

Academic performance ratings

evaluation · assessment · A-plus · letter grade · customer reviews · transparency · responsiveness · licensing · track record

Categories
Opposites
organizational trust/legitimacy

BBBpyramid scheme

Fraud through endless recruitment

con artist · boiler room · Ponzi scheme

regulatory authority

BBBFTC

Commerce regulatory agency

Federal Trade Commission · state attorney general · SEC · FDA · law enforcement

rating/grading scale

BBBfailing grade

Unsatisfactory academic mark

blacklisted · one star

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G