yuppify

Make trendily affluent

To yuppify is to transform a neighborhood, business, or lifestyle to appeal to yuppies—young urban professionals with disposable income.

The term implies gentrification: renovating older buildings, replacing working-class establishments with upscale shops and restaurants.

The old warehouse district has been yuppified beyond recognition.

Usually derogatory, suggesting displacement of character or community.

consumerism

luxury

Expensive nonessential comfort

upscale · shopping · spending · acquisitive · materialistic · aspirational · prestige · exclusive · affluent · BMW

aesthetics

sleek

Smooth and elegant

modern · renovated · updated · stylish · contemporary · designer · upscale · chic · polished · curated

gentrification

revitalize

Restore strength and vitality

eviction · zoning · brownstone · real-estate · housing · farm-to-table · microbrewery

lifestyle

boutique

Small specialized retail shop

  • brunchMorning-afternoon meal hybrid
  • bistroInformal small restaurant
  • pilatesControlled movement exercise method

organic · sommelier · barista · latte · espresso · artisanal · curated · minimalist · wellness · athleisure

demographic

white-collar

Office work designation

networking · corporate · ladder-climbing · meritocracy · workaholic · overachiever · strivers · careerist

Opposites
socioeconomic transformation

yuppifyimpoverish

Make destitute

slum · blight · downgrade · disinvest · deteriorate

cultural authenticity

yuppifypreserve

Protect from loss

conserve · maintain · protect · stay true · safeguard

urban-rural character

yuppifyruralize

Make less urban

countrify · rusticate · return to nature · deprofessionalize · depopulate

Family

yuppie, yuppies, yuppified, yuppiedom, yuppifying, yuppification

Familiarity
Top 1,000,000
Profile
Abstract · Everyday, not technical · Rated G