yuppifying

Making areas affluent

Yuppifying is making something more upscale or appealing to young urban professionals—the demographic that emerged in the 1980s with disposable income and taste for trendy consumption.

A neighborhood yuppifies when coffee shops and boutiques replace bodegas and laundromats: The old warehouse district has been yuppifying for years.

The process often displaces longtime residents.

gentrification

gentrifying

Renovating while displacing residents

rezoning · redeveloping · boutiques · condos · lofts · brownstones · trendy · artisanal · hipster · neighborhoods

aesthetic

sleek

Smooth and elegant

steel · granite · countertops · exposed · brick · reclaimed · wood · industrial · chic · Scandinavian

lifestyle

affluent

Having abundant financial resources

climbing · aspirational · professional · career · driven · brand · conscious · luxury · goods · designer

Opposites
neighborhood transformation direction

yuppifyingdeteriorating

Becoming progressively worse

disinvesting · declining · decaying · blighting · abandoning

preservation vs. transformation

yuppifyingconserving

Protecting from depletion

keeping it real

Family

yuppie, yuppy, yuppies, yuppified, yuppiedom, yuppification

Familiarity
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Abstract · Everyday, not technical · Rated G