window dresser
Storefront display creator
A window dresser is someone who arranges merchandise displays in store windows to attract customers.
The term extends figuratively to anyone who makes something look better than it is—emphasizing presentation over substance: The new CEO was just a window dresser, hired to make the failing company look attractive to buyers.
- mannequinLife-sized display figure
- spin doctorFavorable interpretation specialist
- smoke and mirrorsDeceptive obfuscation tactics
- craftsmanSkilled manual worker
- showcaseCabinet for displaying items
storefronts · visual merchandising · curb appeal · illusionist · artificer · trade secrets · behind the scenes · brand image · public relations officer · artisan · journeyman · cabinets · graphic designer · retail display · department store · retail therapy · props · styling
- arrangersorchestrator, florist, event planner, wedding planner, interior decorator
- retail workerssales associate, sales clerk, shop assistant, sales clerks, cashier
- decoratorscake decorator, florist, balloon artist, flower arranger, tree trimmer
window dressersalesperson
One who moves merchandise
sales clerk · cashier · buyer · closer · floor manager
window dresserstripper
Removes coatings or clothing
dismantler · unadorned · naked · undressed · minimalist
window dresserwhistleblower
Insider who reports misconduct
truth-teller · muckraker · exposer · investigative journalist · debunker
window, dresser, windows, windowed, windowing, dress, dresses, dressed, dressing