wholesale rate

Distributor's discounted price

A wholesale rate is the price charged for goods or services sold in large quantities, typically to retailers or intermediaries rather than end consumers.

Wholesale rates are lower than retail prices because they assume the buyer will mark up the product for resale: We get supplies at wholesale rates and sell them at a profit.

The term extends to any discounted bulk pricing: The hotel offers wholesale rates to tour operators.

Opposites
buyer type/market level

wholesale rateretail rate

Standard consumer purchase price

retail price · list price · sticker price · suggested retail price · MSRP

pricing magnitude

wholesale ratefull price

Amount without reductions

top dollar · premium rate · maximum price

Family

wholesale, rate, whole, sale, rates, rated, rating, ratings, wholesaler

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G