suggested retail price
Manufacturer's advised amount
A suggested retail price is the amount a manufacturer recommends retailers charge customers for a product.
Often abbreviated MSRP (manufacturer's suggested retail price), it provides a baseline for pricing while allowing stores to set their own prices above or below: The car's suggested retail price was $35,000, but the dealer added $2,000 in markups.
Actual prices vary based on competition, location, and demand.
- profit marginRevenue exceeding costs ratio
- bottom lineEssential point or conclusion
- markupAdded percentage for profit
- promotional pricingTemporary cost reductions for marketing
- penetration pricingLow initial prices strategy
comparison shopping · bang for your buck · MSRP · discount · dynamic pricing · overhead costs · competitive pricing · sales tax · cost of living · value proposition · supply chain · sales incentives · brand image · distribution channels · market saturation · advertising strategy · impulse buying · too good to be true
suggested retail pricefinal price
Amount ultimately owed
fixed price · sale price · negotiated price · closing price · market price
suggested retail priceactual cost
True expenditure incurred
net price · clearance price · sale price · total cost · purchase price
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