wearout

Deplete through use

Wearout is the process of something becoming unusable through prolonged use or exposure.

In marketing, it describes when an advertisement loses effectiveness from overexposure—audiences stop responding after seeing the same message too many times: The campaign showed signs of wearout after six months.

Also spelled wear-out or wear out.

deterioration

deteriorate

Grow worse over time

  • decayGradual organic breakdown
  • erodeDiminish through persistent friction
  • corrodeDestroy through chemical action

degrade · crumble · disintegrate · rust · tarnish · rot · decompose · perish · dilapidate · atrophy

exhaustion

fatigue

Weariness from prolonged exertion

drained · spent · overworked · enervated · depleted · run-down · prostration · debilitation · collapse · weakness

threadbare

tattered

Ripped and worn out

holey · moth-eaten · scuffed · distressed · patched · faded · seam · rip · tear · unravel

obsolescence

outdated

No longer in use

discarded · retired · old-fashioned · dated · defunct · redundant · disused · mothballed · bygone · unfashionable

Opposites
durability/condition

wearoutpreserve

Protect from loss

maintain · restore · renew · rejuvenate · repair

mode of failure

wearoutsnap

Sudden sharp sound

shatter · rupture · burst · crash · blowout

energy/vitality

wearoutenergize

Supply with vitality

invigorate · refresh · revitalize · restore · recharge

Family

wear, out, wears, wore, worn, wearing, wearer, wearable, unwearable

Familiarity
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Used worldwide · Timeless · Rated G