value-adds
Bonuses beyond basics
Value-adds is the plural of value-add, business jargon for something extra that increases the worth or appeal of a product, service, or deal.
Companies tout their value-adds to differentiate themselves from competitors: Our value-adds include free shipping and extended warranties.
The term often appears in sales pitches and corporate presentations, where it can sound hollow if the supposed additions aren't genuinely useful.
As with much business-speak, value-adds sometimes dresses up ordinary features as special benefits.
Features creating separation
- enhancementsAdditions that improve something
- benefitsGains or helpful effects
- extrasAdditional items included
- incentivesRewards prompting action
sweeteners · bonuses · perks · upsells · bundling · premiums · upgrades · features
Attractive features for buyers
- loyalty rewardsBenefits for continued patronage
- freebiesItems given without charge
- giveawaysItems distributed free
- trial offersPromotional temporary access periods
exclusive access · VIP treatment · limited editions · early access · personalization · customization · white-glove service · concierge
Substances adding sweetness
- concessionsThings granted or yielded
- incentivesRewards prompting action
- throw-insAdded extras, no charge
- bargaining chipsAssets used for concessions
contract terms · signing bonuses · favorable conditions · warranties · flexible terms · volume discounts · trade-ins · credits
differentiators
Features creating separation
- enhancementsAdditions that improve something
- benefitsGains or helpful effects
- extrasAdditional items included
incentives · sweeteners · bonuses · perks · upsells · bundling · premiums · upgrades · features · services
selling points
Attractive features for buyers
- loyalty rewardsBenefits for continued patronage
- freebiesItems given without charge
- giveawaysItems distributed free
trial offers · exclusive access · VIP treatment · limited editions · early access · personalization · customization · white-glove service · concierge · guarantees
sweeteners
Substances adding sweetness
- concessionsThings granted or yielded
- incentivesRewards prompting action
- throw-insAdded extras, no charge
bargaining chips · contract terms · signing bonuses · favorable conditions · warranties · flexible terms · volume discounts · trade-ins · credits · rebates
value-addsdrawbacks
Unfavorable features or aspects
liabilities · detriments · negatives · downsides · detractors
value-addsessentials
Indispensable items or elements
fundamentals · baseline · must-haves · table stakes · bare bones
value-addshidden fees
Concealed additional costs
gotchas · strings attached · catches · fine print · surcharges
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