selling points
Reasons to buy
Selling points are the features or qualities that make something attractive to potential buyers or supporters.
A car's selling points might include fuel efficiency and safety ratings; a job candidate's selling points are the qualifications that make them appealing.
The low price was the main selling point.
The phrase extends beyond commerce to any context where you're trying to persuade: What are the selling points of this proposal?
- advantagesFavorable factors or conditions
- meritsPositive attributes or warrants
- qualitiesDistinguishing traits or features
- featuresDistinctive qualities or aspects
- strengthsPowers or capabilities
benefits · added value · bang for your buck · appeals · dealmaker · pros · attractions · clincher · closing the deal · seal the deal · differentiation · hook · competitive edge · highlights · distinctiveness · stand out from the crowd · pitches · competitive advantage
- pros and conspros, cons, advantage, disadvantage, pluses
selling pointsdrawbacks
Unfavorable features or aspects
disadvantages · downsides · weaknesses · negatives · flaws
selling pointsdrawbacks
Unfavorable features or aspects
dealbreakers · turn-offs · turnoffs · deterrents · red flags
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