troll farms

Online manipulation operations

Troll farms are organized operations that employ people to post inflammatory, misleading, or propagandistic content on social media, often to manipulate public opinion or sow discord.

The term emerged in the 2010s, particularly associated with Russian interference in Western elections: Evidence linked the disinformation campaign to a troll farm in St. Petersburg.

Workers may pose as ordinary citizens, amplifying divisive narratives or attacking political figures.

Opposites
authenticity of discourse

troll farmsgrassroots movements

Citizen-led collective action

citizen journalism · user-generated content · verified accounts · civil society · town hall meetings

intent toward information ecosystem

troll farmsfact-checkers

Those who confirm accuracy

investigative journalism · truth commissions · independent journalism · investigative reporting · Snopes

civic purpose

troll farmscivil society

Nongovernmental organized citizenry

democratic institutions · community organizing · public interest groups · town halls · civic education

Family

farm, farming, farmer, patrol, troll, farms, trolling, trolled, troll-like

Familiarity
Top 500,000
Profile
Used worldwide · Negative · Rated PG