tradwives
Domestic role embracers
Tradwives are women who embrace traditional gender roles in marriage—staying home, keeping house, deferring to husbands, and rejecting feminist ideals.
The term blends "traditional" and "wives." It gained currency in the 2010s through social media, where tradwife influencers promote homemaking aesthetics and conservative values: She posts tradwife content about baking bread and homeschooling.
The term can be neutral self-identification or dismissive, depending on speaker.
Managing domestic life
- domesticityLife centered around home
- stay-at-homeNot one to travel
- femininityFemale nature or character
- submissiveReadily yielding to control
provider · breadwinner · gender roles · 1950s · vintage · apron · baking · canning
Cautious about altering customs
- antifeministOpposes women's equality movement
- patriarchyMale-dominated social order
- complementarianismDoctrine of gendered church roles
- biblicalOf sacred texts
evangelical · submission · headship · purity · modesty · countercultural · manosphere · red pill
Preparing food with heat
- cleaningRemoving dirt and mess
- sewingCraft with needle and thread
- gardeningTending plants recreationally
- childcareSupervision of young ones
homeschooling · meal prep · pantry · laundry · ironing · mending · embroidery · knitting
Person with promotional reach
- aestheticConcerning beauty or art
- TikTokShort-form video service
- InstagramPhoto-sharing social platform
- content creatorMakes digital media professionally
viral · momfluencer · algorithm · followers · monetization · sponsorship · curated · performative
homemaking
Managing domestic life
- domesticityLife centered around home
- stay-at-homeNot one to travel
- femininityFemale nature or character
submissive · provider · breadwinner · gender roles · 1950s · vintage · apron · baking · canning · preserving
conservative
Cautious about altering customs
- antifeministOpposes women's equality movement
- patriarchyMale-dominated social order
- complementarianismDoctrine of gendered church roles
biblical · evangelical · submission · headship · purity · modesty · countercultural · manosphere · red pill · alt-right
cooking
Preparing food with heat
- cleaningRemoving dirt and mess
- sewingCraft with needle and thread
- gardeningTending plants recreationally
childcare · homeschooling · meal prep · pantry · laundry · ironing · mending · embroidery · knitting · quilting
influencer
Person with promotional reach
- aestheticConcerning beauty or art
- TikTokShort-form video service
- InstagramPhoto-sharing social platform
content creator · viral · momfluencer · algorithm · followers · monetization · sponsorship · curated · performative · idealized
tradwivescareer women
Women prioritizing work life
professional women · breadwinners · careerists · businesswomen · working mothers
tradwivesfeminists
Gender equality proponents
radical feminists · women's libbers · bra burners · Betty Friedan · feminist activists
tradwife, trad, traditional, tradition, traditions, traditionally, traditionalism, traditionalist, wife