targeted delivery
Specific destination sending
Targeted delivery is the precise direction of something—medication, advertising, military ordnance—to a specific recipient or location while avoiding others.
In medicine, targeted drug delivery sends therapeutic agents to diseased cells while sparing healthy tissue: Nanoparticles enable targeted delivery of chemotherapy drugs.
In marketing, it means reaching particular demographics rather than broadcasting broadly.
- liposomesPhospholipid bilayer spheres
- controlled releaseGradual substance dispensing mechanism
- time releaseGradual medication dispersal
- nanoparticlesUltrafine material fragments
- encapsulationSurrounding on all sides
magic bullet · gene therapy · nanomedicine · cancer treatment · precision medicine · blood brain barrier · bioavailability · immunotherapy · bilayer · silver bullet · point · pharmacokinetics · smart bomb · homing device · focus · aim · geotargeting · needle
targeted deliverymass distribution
Widespread item dispersal
mass mailing · spray and pray · carpet bombing · bulk delivery · bulk mailing