bulk mailing

Sending many letters

Bulk mailing is sending large quantities of mail at once, typically at discounted postal rates.

Businesses use bulk mailing for advertising, newsletters, and catalogs: The nonprofit sent out a bulk mailing to all its donors.

The term extends to mass email campaigns, though these are more often called email blasts.

Related

mail sorting · franking · direct mail · indicia · batching · address labels · barcoding · data privacy laws · promotional offers · postal codes · mailbox · zip codes · delivery routes · letter carrier · weight limits · postal regulations · post office · junk mail

Opposites
scale and personalization

bulk mailingpersonal correspondence

Direct written communication between individuals

personal letter · private message · direct message · love letter · thank-you note

communication intent

bulk mailinglove letter

Written romantic declaration

thank-you note · condolence letter · private correspondence · family letter · pen pal letter

targeting approach

bulk mailingniche marketing

Focused promotional strategy

Family

bulk, mailing, bulk mail

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G