social commerce
Buying through feeds
Social commerce is buying and selling products directly through social media platforms rather than separate e-commerce websites.
The transaction happens where you're already scrolling—Instagram, TikTok, Facebook—without leaving the app: I bought these earrings through social commerce after seeing them in a story.
The term emphasizes how shopping has become embedded in social browsing.
- dropshippingSelling goods you never handle
- online marketplacesWebsites facilitating commercial transactions
- digital walletsVirtual payment storage
- subscription servicesRecurring payment for ongoing access
- customer experiencePatron's overall service impression
consumer behavior · brand loyalty · pop-up shops · customer engagement · direct selling · virtual storefronts · affiliate marketing · personalized service · network marketing · customer feedback · digital marketing · user-generated content · live shopping · customer retention · subscription boxes · flash sales · association · showrooming
social commercein-store shopping
Buying merchandise at physical locations
social commercein-store shopping
Buying merchandise at physical locations
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