ship it

Release the code

Ship it means to send something out, release it, or finalize a decision—originally from software development, where shipping means releasing code to users.

The phrase signals confident approval: Looks good, ship it.

In poker and gambling, ship it means to push all chips forward or claim a pot.

More broadly, it expresses enthusiastic endorsement of any plan or action: Free tacos? Ship it.

deployPosition for use
releaseTo let go
launchSet into motion
sendCause to arrive elsewhere
deliverTransport to recipient

publish · push · merge · code review · code · production · deadline · crunch · hustle · go-live · rollout · pull the trigger · move fast · dispatch · freight · cargo · sail · set sail

Categories

dev culturedebug, bug, code review, pull request, git
slangslang, jargon, lingo, argot, cant
startup jargonMVP, fail fast, scaling, unicorn, disrupt

Opposites

release/deployment status

ship ithold it

Command to pause

roll back · revert · kill it · abort · table it

perfectionism vs. pragmatism

ship itscope creep

Uncontrolled project growth

analysis paralysis · perfectionism · feature creep · never good enough

project momentum

ship itstall

Enclosed compartment or delay

sit on it · development hell · vaporware · back to the drawing board · kick the can

Family

ship, ships, shipped, shipping, shipper, shippers, shipment, shipments, shipshape

Familiarity: Top 500,000
Profile: Used worldwide · Positive · Everyday, not technical · Rated G