product samples
Complimentary test items
Product samples are small quantities of merchandise given away free, allowing potential customers to try before buying.
Companies distribute samples to generate interest, build brand awareness, or introduce new products: They were handing out product samples at the grocery store.
The strategy assumes that experiencing a product firsthand converts skeptics into buyers.
- swatchMaterial sample piece
- free trialComplimentary introductory access
- giveawayFree item or betraying clue
- testerOne who evaluates
- trial sizeSmall product for testing
sachet · taste · prototype · samples · limited edition · freebies · branded merchandise · street team · goody bags · hands-on experience · display · complimentary · miniatures · beauty box · bottle · jar · booth · scent
- door-to-door salescanvassing, soliciting, solicitation, door knocking, direct sales
- magazine insertsinserts, pull-outs, samples, supplements, travel guide
- trade showstrade shows, SXSW, trade fairs, expos, Comic-Con
- mailletter, letters, mail, email, envelope
- Beauty Shoppingmakeup, skincare, fragrance, perfume, lipstick
- B2B marketingtrade shows, brochures, white papers, case studies, trade publications