price points
Product pricing tiers
Price points are the specific prices at which products or services are offered, especially when chosen strategically to appeal to different market segments.
A company might sell versions of its product at multiple price points—budget, mid-range, and premium—to capture different customers.
The $9.99 price point feels significantly cheaper than $10.
In retail, certain price points have psychological power: prices ending in .99 or .95 seem like better deals than round numbers.
Plan for spending
- mid-rangeMiddle of spectrum
- premiumAdded cost for better
- luxuryExpensive nonessential comfort
- economySystem of trade and production
value · affordable · high-end · entry-level · tiered · competitive · strategic · threshold
Division into sections
- targetingSelecting as objective
- skimmingPassing lightly over
- penetrationEntry into something
- brandingCreating distinctive identity
niche · differentiation · consumer · demographics · value proposition · market positioning · upselling · cross-selling
budget
Plan for spending
economy · value · affordable · high-end · entry-level · tiered · competitive · strategic · threshold · psychological
segmentation
Division into sections
- targetingSelecting as objective
- skimmingPassing lightly over
- penetrationEntry into something
branding · niche · differentiation · consumer · demographics · value proposition · market positioning · upselling · cross-selling · bundling
- marketing termsmarket research, target audience, brand recognition, branding, positioning
- Appraisal Termscomps, analogs, parallels, equivalents, matches
price pointsgiveaways
Items distributed free
dynamic pricing · discounts · markdowns · price cuts · clearance pricing
price pointsdiscounts
Subtractions from full price
markdowns · price cuts · promotional pricing · rebates · price reductions
price pointsloss leaders
Goods priced below cost
giveaways · free samples · freebies · gratis
price, prices, priced, pricing, pricey, point, overpriced, pricy, unpriced