mainstreet

Small-town commercial strip

Mainstreet functions as a verb meaning to campaign or canvass in small towns and local communities, meeting ordinary voters face-to-face: The candidate spent August mainstreeting across Iowa.

The term derives from Main Street as the symbolic heart of small-town America.

Less commonly, mainstreet means to make something appeal to mainstream audiences. (Capitalized Main Street is a road name or metaphor for small-town values.)

bustling

crowded

Filled beyond comfort

vibrant · hustle · bustle · shoppers · passersby · sidewalk · storefronts · window-shopping · cafes · awnings

thoroughfare

boulevard

Broad, tree-lined street

  • arteryOxygen-rich blood conduit
  • routePath from A to B
  • roadVehicle travel surface

parade · promenade · strip · drag · intersection · streetlights · pavement · curb · median · one-way

commerce

retail

Sales to end users

storefronts · businesses · mom-and-pop · bakery · pharmacy · diner · barbershop · florist · bookshop · bank

quaint

smalltown

Limited, insular outlook

village · idyllic · provincial · rustic · serene · tranquil · folksy · historic · gazebo · bandstand

nostalgic

yesteryear

Time not long past

heritage · classic · timeless · sentimental · wistful · old-fashioned · drugstore · trolley · lampposts · hometown

urban

downtown

Central business district

zoning · redevelopment · revitalization · mixed-use · streetscape · facades · renovation · development · planning · pedestrianization

Opposites
road type/scale

mainstreethighway

Major road for travel

freeway · interstate · expressway · motorway · back road

economic/cultural symbolism

mainstreetWall Street

American finance hub

big business · the one percent · Silicon Valley · the elite · multinational corporations

urban geography/location

mainstreetbackstreet

Minor road, secondary

side street · outskirts · suburbs · residential area · industrial district

Family

mainstreets

Familiarity
Top 1,000,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G