laddering
Moving up systematically
Laddering describes a pattern of runs in stockings or tights that extends vertically like rungs on a ladder.
In finance, laddering is an investment strategy of staggering maturity dates across bonds or CDs to balance returns and liquidity: She built a CD ladder with terms from one to five years.
In marketing research, laddering is an interviewing technique that probes deeper motivations by repeatedly asking "why."
Forward movement or promotion
- promotionRank increase or publicity
- progressionSequential forward movement
- trajectoryPath of moving object
- climbingAscending by physical effort
rungs · ascent · development · mentorship · succession · milestones · objectives · networking
Ties that unite
- maturityFull growth achieved
- staggeredShocked or unevenly spaced
- yieldProduce or relinquish
- portfolioCollected works or assets
treasury · fixed-income · securities · duration · diversification · CD · reinvestment · tranches
Formal evaluative conversations
- qualitativeRelating to characteristics, not quantities
- probingThoroughly investigating something
- insightsPenetrating understandings gained
- motivationImpetus toward a goal
depth · follow-up · exploration · questioning · technique · consumer · respondent · uncovering
advancement
Forward movement or promotion
- promotionRank increase or publicity
- progressionSequential forward movement
- trajectoryPath of moving object
climbing · rungs · ascent · development · mentorship · succession · milestones · objectives · networking · skills
bonds
Ties that unite
portfolio · treasury · fixed-income · securities · duration · diversification · CD · reinvestment · tranches · liquidity
interviews
Formal evaluative conversations
- qualitativeRelating to characteristics, not quantities
- probingThoroughly investigating something
- insightsPenetrating understandings gained
motivation · depth · follow-up · exploration · questioning · technique · consumer · respondent · uncovering · root-cause
runs
Moves fast on foot
stockings · tights · unraveling · snag · pull · catching · mending · nylon · thread · fix
- investingstocks, stock, bonds, investing, investor
- fabric flawssnag, tear, hole, pilling, fray
- bond strategiesimmunization, roll down, flattener, curve flattening, carry trade
- market fraudmarket manipulation, securities fraud, insider trading, pump and dump, spoofing
- Personal Construct Psychologycommonality, individuality, sociality, modulation, fragmentation
- bondsbond, corporate bond, corporate bonds, government bond, municipal bond