headline writing
Composing attention-grabbers
Headline writing is the craft of composing titles for news articles, advertisements, or other content.
Good headlines compress complex information into a few words while grabbing attention and accurately representing what follows.
The skill requires balancing clarity, brevity, and appeal: Headline writing is harder than it looks—you have six words to make someone care.
- newspapersPrinted daily publications
- clickbaitSensationalized content for traffic
- attention-grabbingCommanding immediate notice
- persuasion techniquesMethods for influencing beliefs
- fact-checkingConfirming accuracy of claims
media literacy · journalism · word economy · summarization · magazines · editing · slug · copy editor · kicker · editorial · deck · alliteration · A/B testing · press releases · blogs · grabbing · emotional triggers · newsletters
- journalismreporters, interview, editors, student editors, school paper
- newspapersnewspaper, headlines, news, articles, article
- PRpublic relations, press release, PR agency, media kit, PR campaign
- Journalism AwardsPulitzer Prize, Peabody Award, Pulitzers, Peabody
- publishingpublishers, editors, editor, publishing house, books
- editorseditor, copy editor, chief editors, editor-in-chief, managing editors
headline writingbody copy
Main text of document
article writing · prose writing · paragraph writing · fine print · expository writing
headline writingin-depth reporting
Thorough, detailed news coverage
feature writing · elaboration · essay writing · comprehensive coverage