head south

Travel toward warmth

Head south literally means to travel in a southerly direction: We'll head south on the interstate.

Figuratively, it means to decline, deteriorate, or fail: The economy headed south after the crash, Things headed south when the manager quit.

The figurative sense likely derives from the downward direction on maps, where south points toward the bottom.

decline

deteriorate

Grow worse over time

slump · plummet · nosedive · crash · fail · collapse · depreciate · degrade · diminish · weaken

retreat

withdraw

Remove or pull away

fall back · pull out · bug out · scatter · disperse · bolt · abscond · decamp · desert · abandon

travel

journey

Travel from place to place

snowbird · winter · relocate · move · travel · commute · trek · venture · caravan · expedition

Categories
Opposites
cardinal direction of travel

head southnorthbound

Moving toward north

head up

figurative trajectory (decline vs. improvement)

head southimprove

Raise in quality

look up · turn around · pick up · bounce back · recover

Family

head, south, heads, headed, heading, headless, header, southern, southerly

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G