gamified

Turned into play

Gamified describes something redesigned to incorporate game-like elements—points, levels, rewards, competition—to increase engagement or motivation.

A gamified fitness app awards badges for workouts.

Gamified learning platforms turn lessons into quests.

The approach assumes people will do more of what feels like play: The company gamified its training program and saw completion rates double.

mechanics

points

Units of tally

achievements · quests · challenges · unlockables · XP · rewards · rankings · streaks · milestones · power-ups

engagement

motivation

Impetus toward a goal

feedback · interactivity · competition · collaboration · onboarding · tutorials · nudges · triggers · loops · hooks

playful

fun

Amusement or pleasure

amusing · recreational · enjoyable · casual · colorful · animated · cheerful · spirited · lively · energetic

rewards

trophy

Award for winning

  • medalMetal honor token
  • badgeWorn symbol of membership
  • prizeReward for winning

bonus · incentive · recognition · accolade · kudos · stars · coins · gems · loot · perks

applications

e-learning

Internet-delivered instruction

onboarding · classroom · crowdsourcing

Opposites
engagement design

gamifiedstraightforward

Clear and uncomplicated

plain · unadorned · utilitarian · functional · bare-bones

motivation approach

gamifiedintrinsic

Belonging by nature

self-motivated · unstructured · unrewarded · unmediated · direct

complexity of presentation

gamifiedminimalist

One favoring bare essentials

simple · austere · spartan · unembellished · basic

Family

gamification, gamifies

Familiarity
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Used worldwide · Rated G