ego-surfing

Googling your name

Ego-surfing is searching for your own name online to see what comes up—mentions, references, or discussions about yourself.

The practice ranges from innocent curiosity to anxious self-monitoring: I spent an hour ego-surfing after the conference to see if anyone mentioned my talk.

Also written as one word or two.

digital

googling

Internet query activity

links · mentions · alerts · analytics · tracking · social media · profiles · websites · footprint · online presence

reputation

personal brand

Curated professional reputation

online reputation · self-monitoring · perception · damage control · crisis management · brand awareness · credibility · visibility · impression management

vanity

narcissism

Excessive admiration of oneself

preening · self-obsession · self-absorption · pride · validation-seeking · attention-seeking · self-flattery · smugness · boastfulness

self-interest

curiosity

Desire to learn

self-discovery · introspection · self-focus · self-regard · self-interest

Opposites
focus of online search

ego-surfingdoxxing

Publishing personal information maliciously

stalking · cyberstalking · investigating · due diligence · vetting

self-attention vs. self-neglect

ego-surfingonline privacy

Control of personal information digitally

digital detox · self-effacement · digital minimalism · unplugging · going dark

Family

ego, surf, egos, surfs, surfed, surfer, surfers, surfing, egoism

Familiarity
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Profile
Used worldwide · Everyday, not technical · Rated G