diluting

Reducing the concentration

Diluting is making something weaker or less concentrated by adding another substance, typically water or another liquid: diluting the juice with water, diluting the paint to the right consistency.

The term extends to weakening anything: diluting someone's influence, diluting the impact of a message, diluting a brand by overextension.

concentration

thinning

Reducing density or number

lessening · cutting · stretching · extending · attenuating · tempering · moderating · softening · muting · dampening

purity

adulterating

Degrading by adding impurities

debasing · degrading · compromising · polluting · sullying · spoiling · impurity · cheapening · bastardizing · defiling

influence

weakening

Becoming less strong

sapping · undercutting · watering down · enfeebling · blunting · neutralizing · defusing · mitigating · tempering

liquid

mixing

Combining into one mass

adding water · viscosity · solution · solvent · concentrate · reconstituting · dissolving · suspension · emulsifying · hydrating

ownership

shares

Units of company ownership

stake · holdings · voting power · shareholders · capitalization · investment · issuing · financing · restructuring

diffusion

spreading

Extending over space

distributing · disseminating · thinning out · expanding · permeating · diffusing · propagating · radiating

Categories
Opposites
concentration/strength

dilutingconcentrating

Directing mental effort narrowly

condensing · thickening · reducing · intensifying · evaporating

purity/intensity

dilutingenriching

Adding worth or nutrients

fortifying · strengthening · purifying · refining · enhancing

INFLUENCE/POWER (figurative)

dilutingstrengthening

Increasing power or solidity

amplifying · intensifying · reinforcing · consolidating · magnifying

Family

dilution, dilutions

Familiarity
Top 50,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G