digital watermark

Hidden ownership stamp

A digital watermark is hidden information embedded in media files—images, audio, video—to identify ownership, track distribution, or detect tampering.

Unlike visible watermarks, digital watermarks are designed to be imperceptible to viewers while remaining detectable by specialized software: The studio uses digital watermarks to trace leaked screeners back to their source.

steganography

hidden

Kept out of sight

covert · encoding · algorithm · payload · robustness · extraction · detection · fingerprint · transparency · carrier

copyright

intellectual property

Legal rights over inventions

  • DRMDigital content restriction technology
  • piracySeaborne theft or bootlegging
  • licensingGranting official permission

royalty · authentication · ownership · protection · infringement · attribution · provenance · plagiarism · counterfeiting · takedown

tracking

forensic

Pertaining to legal investigation

analytics · chain of custody · audit trail · metadata · unique identifier

Categories
Opposites
visibility/detectability

digital watermarkchyron

On-screen text graphic

title card · credits

protection vs. vulnerability

digital watermarkclean copy

Corrected final draft

medium/technology

digital watermarkwax seal

Stamped adhesive closure

holographic sticker · ink stamp

Family

digital, digit, digits, digitize, digitized, digitizing, digitization, digitally, watermark

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G