debrand
Remove company markings
To debrand is to remove branding from a product, service, or entity—stripping away logos, trademarks, and identifying marks.
Companies debrand when selling generic versions of products or when distancing from negative associations: The hotel was debranded after the franchise agreement ended.
Debranding can also describe a marketing strategy of minimalist design that downplays overt brand identity.
Removing outer layers
- removalAct of taking away
- erasureAct of wiping away
- obliterationTotal destruction or erasure
- effacementAct of erasing completely
expunge · cleanse · purge · peel · scrape · detach · disengage · dissociate
Not brand-name
- plainBasic and unremarkable
- unmarkedHaving no visible identification
- unlabeledWithout identifying markers
- white-labelBrandless goods for rebranding
anonymous · nameless · faceless · blank · bare · stripped · neutral · featureless
Company identifying symbol
- trademarkRegistered commercial identifier
- brandmarkDistinctive commercial emblem
- visual identityOrganization's consistent graphic presentation
- corporate identityCompany's distinguishing visual persona
tagline · typography · color palette · intellectual property · livery · insignia · watermark · packaging
Moving to new spot
- commodityFungible traded good
- mass-marketFor widespread commercial sale
- standardizedMade uniform across cases
- licensingGranting official permission
acquisition · merger · pivot · market shift · cost-cutting · simplification
stripping
Removing outer layers
- removalAct of taking away
- erasureAct of wiping away
- obliterationTotal destruction or erasure
effacement · expunge · cleanse · purge · peel · scrape · detach · disengage · dissociate · disassociate
generic
Not brand-name
- plainBasic and unremarkable
- unmarkedHaving no visible identification
- unlabeledWithout identifying markers
white-label · anonymous · nameless · faceless · blank · bare · stripped · neutral · featureless · unadorned
logo
Company identifying symbol
- trademarkRegistered commercial identifier
- brandmarkDistinctive commercial emblem
- visual identityOrganization's consistent graphic presentation
corporate identity · tagline · typography · color palette · intellectual property · livery · insignia · watermark · packaging · labeling
repositioning
Moving to new spot
- commodityFungible traded good
- mass-marketFor widespread commercial sale
- standardizedMade uniform across cases
licensing · acquisition · merger · pivot · market shift · cost-cutting · simplification