countercampaign

Opposing political push

A countercampaign is a campaign organized in opposition to another campaign—typically in politics, advertising, or public relations.

Where one side mounts an effort to promote a candidate or message, the opposing side launches a countercampaign to undermine it: Environmental groups mounted a countercampaign against the industry's lobbying effort.

rebuttal

counterargument

Point challenging another's position

correction · response · denial · contradiction · counterclaim · rejoinder · retort · disputing · challenging · discrediting

strategy

tactics

Methods to achieve goals

targeting · rapid response · war room · opposition research · media blitz · surrogates · talking points · spin · framing · outreach

opposition

resistance

Capacity to withstand force

opposition · countermovement · backlash · response · fightback · mobilization · counterstrike · defensive · reactive · answering

advocacy

activism

Direct effort for reform

demonstration · rally · protest · grassroots · awareness · coalition · organizing · solidarity · fundraising · endorsement

Opposites
initiative/response

countercampaigncampaign

Organized effort toward goal

initiative · first strike · offensive · promotional campaign

opposition/alignment

countercampaignpromotional campaign

Coordinated advertising effort

Family

campaign, campaigner, counteract, counterattack, campaigns, campaigning, counteraction, counteroffensive, counteractive

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