cosmeticize

Make appear better

To cosmeticize is to apply cosmetic treatment to something—literally improving appearance through makeup or beauty products, or figuratively making something look better without addressing underlying problems.

The figurative use dominates: The report cosmeticized the company's financial troubles.

A cosmeticized version of events presents them more favorably than reality warrants.

superficial

veneer

Decorative outer layer

cover-up · mask · disguise · sugarcoat · spin · embellish · prettify · sanitize · varnish · surface-level

beautify

makeover

Complete appearance overhaul

  • primpGroom oneself fastidiously
  • preenGroom with self-satisfaction
  • pamperIndulge excessively

groom · touch-up · prettify · freshen · polish · enhance · refine · rejuvenate · revitalize · exfoliate

products

makeup

Products for beautifying faces

lipstick · mascara · eyeshadow · eyeliner · powder · bronzer · highlighter · primer · gloss · tint

transformation

makeover

Complete appearance overhaul

revamp · refresh · update · modernize · restyle · reimagine · rebrand · facelift · renovation · restoration

Opposites
depth of change

cosmeticizefix

Repair or solution

repair · remedy · rectify · cure · overhaul

authenticity/honesty

cosmeticizeexpose

Make known publicly

reveal · lay bare · unmask · disclose · acknowledge

Family

cosmetician, cosmeticized

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G