window-dressing
Superficial display only
Window-dressing is the arrangement of merchandise in a store window to attract customers.
The figurative sense now dominates: presenting something in an appealing way that obscures reality.
A company's diversity initiative might be dismissed as mere window-dressing—superficial changes meant to improve appearances without addressing underlying problems.
Deceptive outward appearance
- veneerDecorative outer layer
- pretenseDeceptive outward show
- charadeAbsurd or obvious pretense
- smokescreenConcealment through misdirection
cover-up · cosmetic · superficial · appearance · front · guise · sham · gloss
Retail facade facing street
- mannequinLife-sized display figure
- showcaseCabinet for displaying items
- merchandiseCommercial products offered
- retailSales to end users
boutique · arrangement · presentation · visual merchandising · props · lighting · layout · decor
facade
Deceptive outward appearance
smokescreen · cover-up · cosmetic · superficial · appearance · front · guise · sham · gloss · surface
storefront
Retail facade facing street
- mannequinLife-sized display figure
- showcaseCabinet for displaying items
- merchandiseCommercial products offered
retail · boutique · arrangement · presentation · visual merchandising · props · lighting · layout · decor · theme
decorate
Add visual enhancements
accessorize · garnish · prettify · spruce up · dress up · ornament · festoon · flourish · trim · accent
window-dressingsubstance
Physical material with mass
the real thing · authenticity · genuineness · reality · depth
window-dressingtransparency
State of being see-through
full disclosure · candor · forthrightness · honesty · plain dealing
window, dressing, dressed, dresser, windows, dresses, windowed, windowpane, windowless