corporate spin
- PRStrategic communication management
- damage controlLimiting further harm
- propagandaBiased information for influence
- rhetoricArt of persuasive language
- messagingSending written digital communications
deflection · sugarcoating · whitewash · jargon · buzzwords · boardroom · press release · talking points · optics · narrative · rebrand · spokesperson · doublespeak · polish · gloss · crisis management · media training · pivot
truthfulness and transparency
corporate spinunvarnished truth
Reality stated without softening
straight talk · plain facts · plain truth · candor · brutal honesty
communication source and intent
corporate spininvestigative journalism
In-depth reporting exposing wrongdoing
whistleblowing · muckraking · exposé · watchdog journalism · citizen journalism
communication style
corporate spinstraight shooting
Honest, direct communication
calling a spade a spade · telling it like it is · no sugarcoating · bare facts