coolhunting
Scouting emerging styles
Coolhunting is the practice of identifying emerging trends, styles, or cultural shifts before they reach the mainstream.
Companies hire coolhunters to spot what young people or subcultures are wearing, listening to, or doing, hoping to capitalize on these trends commercially: The sneaker brand sent coolhunters to skate parks and basketball courts.
The term emerged in the 1990s as marketing became increasingly focused on youth culture and authenticity.
Era's dominant mentality
- emergingComing into view
- influencersPeople with online sway
- buzzContinuous low drone
- viralSpreading quickly online
hype · cutting-edge · trendsetters · niche · adoption · movement · tastemakers · spotting
Forecast of coming events
- foresightAbility to anticipate futures
- anticipationState of awaiting something
- insightsPenetrating understandings gained
- projectionsEstimates extending forward
State of being immature
- hipstersCountercultural trend-chasers
- skateboardingSport on wheeled plank
- graffitiIllegal surface markings
- undergroundBelow ground or countercultural
indie · punk · sneakerheads · ravers · scene · alternative · K-pop · otaku
Skate and hip-hop clothing
- sneakersCasual athletic footwear
- runwayPaved path for planes
- lookbookCurated fashion photo collection
- accessoriesSupplementary items or adornments
designer · boutique · drops · collaborations · athleisure · vintage · thrifting · styling
Organizations providing services
- consultingGiving expert advice professionally
- focus-groupsConsumer feedback assemblies
- segmentationDivision into sections
- positioningArranging in specific locations
aspirational · demographics · psychographics · authenticity · commodification · co-optation · sellout · mainstreaming
zeitgeist
Era's dominant mentality
- emergingComing into view
- influencersPeople with online sway
- buzzContinuous low drone
viral · hype · cutting-edge · trendsetters · niche · adoption · movement · tastemakers · spotting · scouting
prediction
Forecast of coming events
- foresightAbility to anticipate futures
- anticipationState of awaiting something
- insightsPenetrating understandings gained
youth
State of being immature
- hipstersCountercultural trend-chasers
- skateboardingSport on wheeled plank
- graffitiIllegal surface markings
underground · indie · punk · sneakerheads · ravers · scene · alternative · K-pop · otaku · gamers
streetwear
Skate and hip-hop clothing
accessories · designer · boutique · drops · collaborations · athleisure · vintage · thrifting · styling · silhouettes
agencies
Organizations providing services
- consultingGiving expert advice professionally
- focus-groupsConsumer feedback assemblies
- segmentationDivision into sections
positioning · aspirational · demographics · psychographics · authenticity · commodification · co-optation · sellout · mainstreaming
coolhuntingtrend chasing
Adopting popular things quickly
lagging · following the crowd · copying · imitation · conforming
coolhuntingtraditionalism
Adherence to inherited customs
conventionalism · playing it safe · conservatism · risk aversion · backward-looking
cool, hunt, cools, cooled, cooling, cooler, coolest, coolly, coolness