trend chasing
Pursuing popular movements
Trend chasing is the practice of pursuing whatever is currently popular or fashionable, often superficially or opportunistically.
The term carries a note of criticism—someone who chases trends lacks authentic interests or convictions, simply latching onto what's hot: The brand's trend chasing feels desperate.
In investing, trend chasing means buying assets after they've already risen, often too late to profit.
- fadShort-lived enthusiasm
- flavor of the monthPassing popular preference
- bandwagonSurging popular cause
- jumping onLeaping onto a surface
- hypeExaggerated promotional fanfare
viral · hot take · influencer · social media · followers · FOMO · fear of missing out · keeping up · copycat · mainstream · buzzword · next big thing · fleeting · popularity · hashtag · algorithm · clout · momentum
- fashion culturefashion blogs, fashion magazines, fashion weeks, street style, personal style
- appearance blunderswardrobe malfunction, stain, wrinkled clothes, visible panty line, mismatched socks
- consumerismconsumerism, consumers, consumer, shopping, buying
- spending habitsspending habits, frugality, overspending, impulse buying, reckless spending
trend chasingoriginality
Novel creative quality
pioneering · trailblazing · avant-garde · authenticity · trendsetting
trend chasingtimelessness
Freedom from temporal decay
classicism · traditionalism · tradition · staying power · permanence
trend chasingauthenticity
Quality of being genuine
nonconformity · individualism · integrity · conviction · steadfastness
trend, chase, trends, trended, trending, trendy, trendiness, trendier, trendiest