commercial radio

Sponsored airwave programming

Commercial radio is broadcast radio funded by advertising rather than public subsidy or listener donations.

The term distinguishes stations that sell airtime to sponsors from public radio or community stations.

Commercial radio typically programs for broad appeal to maximize audience size and advertising revenue: The song got heavy rotation on commercial radio.

Opposites
funding model

commercial radiopublic radio

Noncommercial broadcast service

public broadcasting · NPR · BBC Radio · state radio · PBS

institutional purpose

commercial radiocommunity radio

Volunteer-operated neighborhood station

college radio · amateur radio · ham radio · pirate radio · microbroadcasting

Family

radio, commercial

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G