bricks and mortar

Not online shopping

Bricks and mortar refers to physical buildings as opposed to online or virtual presence.

A bricks-and-mortar store has a location customers can visit, distinguishing it from e-commerce: The company started online but now has bricks-and-mortar locations in twelve cities.

The phrase emphasizes tangible, traditional infrastructure in contrast to digital alternatives.

retail

storefront

Retail facade facing street

department store · supermarket · mall · shopping center · plaza · arcade · outlet · warehouse · franchise · chain store

construction

masonry

Building with mortared blocks

  • cementCalcium powder binding agent
  • foundationUnderlying support structure
  • wallVertical enclosing structure

building · structure · facade · stonework · blockwork · trowel · laying · pointing · load-bearing · coursework

Opposites
business/retail channel

bricks and mortare-commerce

Internet-based buying and selling

online · online retail · online shopping · clicks · digital

materiality/tangibility

bricks and mortarvirtual

Existing in effect, not fact

digital · intangible · cloud-based · cyberspace · ethereal

Family

brick, mortar, bricks, mortars, bricked, bricking, mortared, mortaring

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G