astroturfed

Fake popular support

Astroturfed describes something made to appear as genuine grassroots activity when it's actually orchestrated by hidden interests—typically corporations, political operatives, or PR firms.

The term comes from AstroTurf, the artificial grass: fake turf, fake grassroots.

The supposedly spontaneous protests turned out to be astroturfed by industry lobbyists.

An astroturfed campaign manufactures the appearance of organic public support.

deception

fake

Not the real thing

bogus · sham · inauthentic · disingenuous · fraudulent · pretense · masquerade · charade · smokescreen · misrepresentation

campaign

grassroots

Common people as political base

initiatives · organizations · groups · fronts · propaganda · disinformation · influence · campaigns · operations · efforts

tactics

covert

Intentionally concealed

strategic · scheming · maneuvering · manipulation · stealth · clandestine · hidden agenda · undercover · scripted · planted

synthetic

polyethylene

Thermoplastic from ethylene gas

infill · installation · playground · landscape · all-weather

Opposites
authenticity of support

astroturfedgrassroots

Common people as political base

organic · genuine · authentic · spontaneous · bottom-up

organizational origin

astroturfedgrassroots

Common people as political base

decentralized · emergent · self-organizing · independent · crowd-sourced

organizational transparency

astroturfedtransparent

Allowing light through

disclosed · above-board · legitimate · honest · acknowledged

Family

astroturf, astroturfing, astroturfs, AstroTurf

Familiarity
Top 1,000,000
Profile
Timeless · Abstract · Negative · Rated G