advertising hook

Catchy sales phrase

An advertising hook is the attention-grabbing element designed to draw people into a message—a catchy phrase, striking image, or provocative question that makes someone stop and engage.

The hook creates initial interest; the rest of the ad does the selling.

The jingle was such a good hook that people couldn't get it out of their heads.

Related

bait · lure · pitch · jingle · teaser · gimmick · attention grabber · attention · clickbait · click here · headline · grab · snag · catchy · memorable · persuasion · sell · limited time offer

Opposites
persuasion function

advertising hookturnoff

Exit from main road

repellent · deterrent · deal breaker · warning label · disclaimer

substance vs. enticement

advertising hooksubstance

Physical material with mass

real value · deliverable · the real thing · fine print · terms and conditions

communication transparency

advertising hookunvarnished truth

Reality stated without softening

full disclosure · transparency · bare facts

Family

advertising, hook, advertise, advertised, advertiser, advertisers, advertisement, advertisements, hooked

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G