YouTube Premium

Google's paid videos

YouTube Premium is YouTube's paid subscription service that removes advertisements, allows background playback on mobile devices, and enables video downloads for offline viewing.

Subscribers also get access to YouTube Music Premium.

The service appeals to heavy users who find ads disruptive: I finally caved and got YouTube Premium after one too many unskippable ads.

Related

skip ads · music · offline · downloads · background · playback · picture in picture · mobile app · Red · originals · creators · videos · skip · binge · autoplay · algorithm · recommendations · watch

Categories
Opposites
subscription tier/monetization model

YouTube Premiumfree tier

Unpaid service level

freemium · Pluto TV

ad experience

YouTube Premiumunskippable ads

Non-bypassable promotional content

pre-roll ads · commercial breaks · sponsored content

streaming service positioning

YouTube Premiumcable television

Wired broadcast subscription service

network television · piracy

Family

YouTube, tube, tubes, tubed, tubing, tubular, premium, premiums

Familiarity
Top 200,000
Profile
Known to kids · Everyday, not technical · Rated G