Wile E. Coyote

Wile E.

Coyote is a cartoon character from the Looney Tunes franchise, a desert coyote who obsessively pursues the Road Runner using elaborate traps and gadgets—typically from the Acme Corporation—that inevitably backfire.

The name references his supposed wiliness.

As a cultural reference, Wile E.

Coyote describes someone whose overly complicated schemes blow up in their face: His business plan had real Wile E. Coyote energy.