Vaio

Japanese notebook brand

Vaio is a brand of laptops and electronics originally manufactured by Sony, later sold to a Japanese investment fund.

The name derives from "Video Audio Integrated Operation." Once known for premium design and build quality, Vaio laptops were popular among creative professionals: My old Vaio was the best laptop I ever owned.

brand

Sony

Japanese electronics and entertainment corporation

Japanese · PC · premium · multimedia · entertainment · portable · Windows · hardware · consumer · technology

product

touchscreen

Input-sensitive display panel

processor · SSD · webcam · trackpad · ports · screen · lightweight · slim · aluminum · hinge

design

sleek

Smooth and elegant

elegant · aesthetic · purple · logo · distinctive · stylish · compact · finish · craftsmanship · industrial

era

2000s

First decade, 2000s

  • nostalgiaLonging for the past
  • Y2KCalendar-rollover computer problem
  • retroEvoking recent past

vintage · discontinued · spin-off · heyday · classic · legacy · iconic · memorable · collectors · eBay

Opposites
competing pc brands

VaioThinkPad

Business-oriented portable computer line

MacBook · Mac · HP · Lenovo · Surface

design philosophy

VaioThinkPad

Business-oriented portable computer line

rugged laptop · workstation · business laptop

ecosystem approach

VaioMac

Apple's computer line

MacBook · Apple · iPad · Chromebook

Family

laptop

Familiarity
Top 1,000,000
Profile
Used worldwide · Concrete · Everyday, not technical · Rated G