Shutterfly

Custom photo service

Shutterfly is an online service for printing photographs and creating personalized products—photo books, calendars, greeting cards, and similar items.

Users upload digital images and customize templates: I made a Shutterfly calendar with family photos for the grandparents.

The name suggests capturing moments, like a camera shutter.

products

photobook

Book of photographs

blanket · pillow · ornament · cards · stationery · puzzle · magnet · coaster · poster · prints

memories

keepsake

Item preserved for sentiment

nostalgia · yearbook · reunion · scrapbook · graduation · wedding · commemoration · tribute · timeline · remembrance

photography

upload

Transfer data outward

resolution · gallery · collage · slideshow · enhancement · red-eye · arrangement · layout · backgrounds · borders

brand

personalization

Tailoring to individual needs

upload · storage · cloud · account · templates · customization · announcements · invitations · customer · ordering

printing

matte

Non-reflective surface finish

trim · finish · lamination · hardcover · softcover · dust-jacket · spine · coating · archival · premium

Opposites
business model

ShutterflyCanon

Japanese imaging corporation

Nikon · Sony · image capture · Fujifilm · GoPro

photo ecosystem position

ShutterflySnapchat

Disappearing multimedia messenger

Google Photos · Flickr · Instagram

Family

fly, flying, shutter, shutters, shuttered, shutterbug, shuttering, unshuttered

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G