Sheraton

Major hospitality brand

Sheraton is a style of furniture from late 18th-century England, characterized by straight lines, delicate proportions, and neoclassical ornamentation.

Named for cabinetmaker Thomas Sheraton, whose pattern books influenced the style.

Sheraton pieces feature tapered legs, inlaid decoration, and restrained elegance: a Sheraton sideboard, Sheraton-style chairs.

Also a major international hotel chain.

hotel

lobby

Entryway or influence-seeking

check-in · guestroom · bellhop · housekeeping · amenities · keycard · checkout · doorman · valet · minibar

brand

Marriott

Global hotel conglomerate

Starwood · loyalty · points · rewards · international · global · property · resort · convention · corporate

hospitality

service

Aid or maintenance

attentive · accommodating · graciousness · courtesy · reception · catering · hosting · friendliness · turndown · amenities

luxury

opulence

Showy, abundant prosperity

upscale · premium · exclusive · gourmet · sophistication · champagne · gala · banquet · VIP · executive

Categories
Opposites
hotel scale and character

Sheratonboutique inn

Intimate, curated lodging establishment

bed and breakfast · boutique hotel · country inn · roadside motel · B&B

market positioning and luxury tier

Sheratonflophouse

Cheap transient lodging

Ritz-Carlton · Four Seasons · Motel 6 · Super 8 · hostel

accommodation type

Sheratonsleeping rough

Living without housing

Airbnb · home stay · couch surfing · camping · tent

Familiarity
Top 500,000
Profile
Timeless · Concrete · Everyday, not technical · Rated G