Saturday Evening Post

Norman Rockwell's canvas

The Saturday Evening Post is an American magazine founded in the 18th century, best known for its mid-20th-century cultural prominence.

It featured fiction by major writers and Norman Rockwell's iconic cover illustrations depicting idealized American life.

The magazine became synonymous with mainstream middle-class values and nostalgia: a scene straight out of the Saturday Evening Post.

Related

Norman Rockwell · nostalgic · 1950s · journalism · Ben Franklin · wholesome · family values · newsstand · subscription · mail carrier · small town · apple pie · Fourth of July · Thanksgiving · barbershop · Main Street · general store · serialized

Categories
Opposites
publication frequency

Saturday Evening Postdaily newspaper

Publication printed each day

The New York Times · USA Today · wire service · evening edition · Associated Press

cultural positioning

Saturday Evening PostRolling Stone

Music and culture periodical

underground press · Playboy · Mother Jones · underground comix · Hustler

audience and tone

Saturday Evening PostHustler

Adult periodical since 1974

National Enquirer · Penthouse · pulp magazine

Family

Saturday, evening, Saturdays, evenings, posted, posting, poster, posters, postal

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G