Sanrio
Japanese character company
Sanrio is a Japanese entertainment company best known for creating Hello Kitty and other cute cartoon characters.
The name has become shorthand for the company's distinctive aesthetic—wide-eyed, pastel-colored characters designed to evoke warmth and friendship: She has Sanrio stickers all over her laptop.
The style appeals broadly across ages and genders, though it's particularly associated with kawaii (cute) culture.
Soft fabric toys
- stationeryCorrespondence writing materials
- keychainsRings holding door openers
- stickersAdhesive-backed paper images
- backpacksBags carried on shoulders
pencil cases · notebooks · purses · wallets · apparel · accessories · collectibles · figurines
Attractively charming
- adorableExtremely endearing
- pastelPale, gentle shade
- sweetTasting of sugar
- charmingPleasantly attractive in manner
whimsical · innocent · soft · fluffy · plush · chibi · girly · precious
Granting official permission
- collaborationsJoint creative endeavors
- franchiseLicensed business operation
- retail storesConsumer-facing sales establishments
- corporateOf or relating to companies
Hello Kitty
Japanese kawaii mascot
- My MelodyPink hooded bunny
plushies
Soft fabric toys
- stationeryCorrespondence writing materials
- keychainsRings holding door openers
- stickersAdhesive-backed paper images
backpacks · pencil cases · notebooks · purses · wallets · apparel · accessories · collectibles · figurines · charms
cute
Attractively charming
charming · whimsical · innocent · soft · fluffy · plush · chibi · girly · precious · endearing
licensing
Granting official permission
- collaborationsJoint creative endeavors
- franchiseLicensed business operation
- retail storesConsumer-facing sales establishments
corporate · trademarks · partnerships · co-branding · pop-up shops
Tokyo
Japan's capital city
- Japanese culturesamurai, kabuki, sumo, origami, tea ceremony
- Japanese CompaniesToyota, Honda, Sony, Panasonic, Mitsubishi
- Japanese mascotsHello Kitty, My Melody, Doraemon, Pikachu, Totoro
- Japanese pop cultureanime, manga, otaku, cosplay, kawaii
- Japanese Retaildepartment store, department stores, convenience store, convenience stores, supermarket
- kawaiiHello Kitty, My Melody, chibi, plushies, pastel goth
SanrioEd Hardy
Tattoo-inspired fashion label
Garbage Pail Kids · gothic horror · Warhammer · industrial aesthetic · grimdark
SanrioHustler
Adult periodical since 1974
Playboy · Harley-Davidson · Smith & Wesson · Marlboro · Monster Energy