Prell

Classic hair cleanser

Prell is a brand of shampoo, introduced in 1947 and known for its distinctive green color and thick, pearlescent formula.

The brand became iconic through mid-twentieth-century advertising that dropped pearls through the shampoo to demonstrate its viscosity.

Her bathroom still had a bottle of Prell like it was 1975.

brand

Procter & Gamble

Major consumer goods corporation

Aussie · VO5 · drugstore · commercial · jingle · advertising

shampoo

lather

Foamy soap bubbles

dandruff · conditioner · bottle · fragrance · moisture · nourish · shine · volume · silky · smooth

vintage

retro

Evoking recent past

1960s · 1970s · bygone · old-fashioned · midcentury · Americana · Mad Men · grandmother · childhood memory · discontinued

Opposites
hair product function

Prellconditioner

Hair-smoothing product

deep conditioner · hair conditioner · hair mask · leave-in conditioner · hair oil

shampoo formulation philosophy

Prellsulfate-free shampoo

Hair cleanser lacking common surfactants

baby shampoo · co-wash

brand positioning

PrellAveda

Botanical beauty brand

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G