Moxie

Regional soft drink

Moxie is courage, nerve, or aggressive energy—the boldness to take on difficult challenges: She had the moxie to start her own business at nineteen.

The word suggests scrappy determination rather than mere bravery.

Originally a trademark for a bitter soft drink, moxie came to mean the spirit or guts someone shows under pressure.

courage

boldness

Fearless readiness to act

  • nerveSignal-carrying body fiber
  • gutsEntrails or boldness
  • audacityBrazen, reckless daring

bravery · daring · fearlessness · pluck · spunk · mettle · backbone · fortitude · tenacity · chutzpah

defiance

sass

Impertinent verbal attitude

brashness · insolence · rebelliousness · brazenness · cockiness · effrontery · impertinence · swagger · lip · backtalk

energy

vigor

Active physical strength

dynamism · drive · oomph · zest · punch · spark · fire · gusto · pizzazz · vim

beverage

soda

Carbonated soft drink

  • tonicInvigorating medicinal drink
  • colaCaffeinated carbonated beverage
  • soft drinkNon-alcoholic carbonated beverage

carbonated · New England · Maine · orange · vintage · retro · bottled · pop · refreshment · gentian

Categories
Opposites
personal quality (courage/boldness)

Moxiecowardice

Absence of bravery

timidity · fearfulness · spinelessness · gutlessness · pusillanimity

personal quality (nerve/audacity)

Moxietimidity

Fearful lack of courage

diffidence · bashfulness · sheepishness · reticence · passivity

soft drink brand (regional vs. national dominance)

MoxieCoca-Cola

Iconic American cola brand

Pepsi · Dr Pepper · Sprite · Mountain Dew

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Positive · Everyday, not technical · Rated G